Course profile – The IP Development for Animation masterclass will focus on practical tips, risk management and creative processes to help shape the strategy, tactics and tools that will help you get your original ideas to market.
This programme is a collaboration between Screen Skills Ireland, Animation Skillnet and Animation Ireland, with support from the BAI.
Week 1 – Getting started is better than being right
Tuesday 7th July, 5pm – Video Lecture – About the development process and risk management.
Wednesday 8th July, 5pm – Alignment Workshop – 3 steps to get everyone on the same page.
Take aways: Core themes of our concept, Northstar and Ref material to guide our choices.
Write your own 8 beat story outlining the series concept you just heard with the group.
Due 15th July
Week 2 – Don’t sell me something, tell me a story.
Tuesday 14th July, 5pm – Video Lecture – Tips on prototyping and pitching your idea.
Wednesday 15th July, 5pm – ZOOM pitch – Each participant will pitch their idea for our series concept and then we will have a note and note exercise using the MIRO board.
Take aways: How to take your core themes of a concept and build them out into a story.
Storyboard your own 8 beat story outlining the series concept you just heard with the group. This can be drawn, collage or any other creative way you can think of. Keep it simple and have fun.
Due – 22nd July
Week 3 – Turning the lights on
Tuesday 21st July, 5pm – Video lecture – Presentation tips and tools for building slides.
Wednesday 22nd July, 5pm – ZOOM pitch – Each participant will pitch their idea for our series concept and then we will have a note and note exercise using the MIRO board.
Take aways: How to visualise your ideas and communicate them as early and clearly as possible.
Final PDF of presentation combining everything we have learnt.
Due – 29th July
Wednesday 29th July – ZOOM pitch – let’s pitch the show we have put together during this three week course and then we will have a note and note exercise using the MIRO board to decide on the winning project.
Tech requirements – A good internet connection – ZOOM video call app – MIRO app.
About the tutor:
HEATH KENNY is a creative executive with an extensive knowledge of animation production and the dark arts of developing a project. After escaping the island of New Zealand, and a brief but industrious stop in the UK (he served as Animation Director on the Gorillaz music video “Dirty Harry,” for example), Heath jumped ship to the land of stinky cheese and stripy tops, a.k.a. France. He took on the role of Co-Director for the second season of Cartoon Network’s Robotboy. Heath was then promoted to VP of Creative Development at Gaumont Animation. In this role he drew on all his industry experience to provide a never-ending supply of creative solutions to even the stickiest of co-production needs. Providing a link between France and the rest of the world with clients like DreamWorks, Disney, France Television, Tf1, RAI, Teletoon Canada and Netflix. After making the decision to go it alone as the founder of You and Eye Creative in 2017, Heath has set out to create a safe place to be creative and a creative place to do business.
Now as Chief Content Officer for Canada’s Mercury Filmworks he continues to prove that a French Kiwi is indeed a very rare bird.
Participant profile – This is a course for any independent content creator, creative exec managing teams that are developing IP or for a creator looking to structure their ideas for presentation.
Please note that applicants must have a current, valid address in the Republic of Ireland in order to be considered for this course
To apply, please follow the instructions on the link below before Monday 29th of June at 9am: