Courses

26.11.2020 | Webinar – Commercialising Animated Kids IP

Animation Skillnet and Animation Ireland are delighted to welcome Emily Horgan, Disney veteran and Content Strategy Specialist for this webinar on Commercialising Animated Kids IP. This course is presented with the support of the Broadcasting Authority of Ireland (BAI).

Course contents

Idea conception

  • Play patterns 
  • Aesthetics / Toyetic Characteristics 
  • Platform home/Audience: Pre-school vs.  6 – 9 vs.  10+ 

Rights 

  • Traditional Rights Structure:  Theatrical/TV
  • The reach of platforms, SVOD, YouTube, Cinema
  • Exclusivity 

Building a Franchise – Alternative commercial revenue streams via consumer products 

  • Hardlines/Softlines/Other 
  • Alternative Content Touchpoints – Publishing/Gaming, extend your story
  • Building for long term success

About the tutor

Emily is an independent media consultant and Disney veteran.  She has a strong background in television and drove content distribution strategies for kids IP that supported franchise success across consumer products, publishing, and gaming.    She has worked with household franchises including Star Wars, Marvel, Disney Princess, and Mickey Mouse, devising approaches for all release windows, from Theatrical to SVOD to YouTube.  

Participant profile

This course is open to professionals and freelancers in the Animation, Games and VFX industry with a current, valid address in the Republic of Ireland.

Additional hardware requirements for the course: Courses will be taking place using the Zoom App. Participants will need to have a good internet connection and a device with Audio, Webcam and Microphone for live chat sessions and feedback.

Dates & Times

This webinar will take place on Thursday 26th of November at 3.30pm

Cost

There is no cost to the participants but places are limited and registration is essential.

Application Procedure

To apply, please fill in the registration form below before Friday 20th of November at 12pm:

https://forms.gle/AGP8cSemY2zod38N6

All applicants will be notified by email on Monday 23rd of November.

PLEASE NOTE THAT PLACES ARE LIMITED AND THEREFORE WE CANNOT GUARANTEE THAT ALL APPLICANTS WILL BE FACILITATED.

Share This Page
Ilikecake Ltd