At Studio POWWOW we create entertainment that is sensitive to the changing needs and behaviours of a growing mobile and digital audience. By creating transmedia storyworlds that live on mobile, web and TV, our audience enjoys a deeper, more immersive experience. We see mobile and social games as key drivers in establishing the favourite brands and characters of the future.
The growing range of mobile devices is fundamentally changing the way audiences interact and behave with their favourite content and brands.
By delivering our stories across multiple platforms and devices, we take advantage of audience fragmentation. They are mobile now and they want instant gratification. Their Eyeballs are drawn away from the TV. At Powwow, we a putting those eyeballs back, by creating new kinds of multi-platform entertainment experiences.